Transformational Marketing

Leverage transformational marketing to generate long-term value.

Do It Right

When “done right,” Medtech marketing can be transformational and generate very significant short and long term value. Doing it “right” means bridging strategy will flawless execution. It also means bringing together your inside knowledge with our seasoned experts, our opinion leaders and solid market insights. That’s what we do at ORSCO. With a a common sense of purpose and a passion for results, we will help you create  a solid product platform that builds value for physicians, payers and patients.

Be strategic & street wise

At ORSCO our approach is both strategic and feet-on-the street. By pooling first class industry & medical talent with local European experience, we can assist you in:

  • Launching a new product and building positioning
  • Maximizing new product uptake
  • Developing strategic alliances with key players (KOLs and Patient Advocacy) needed to address demands and/or reimbursement
  • Developing and executing communication strategies linked to target reimbursement

ORSCO Medical Marketing services can help you build:

  • Actionable market insights through quantitative & qualitative market research accompanied by strategic and actionable recommendations
  • Positioning and customer centric key messaging by target audience, taking into account market research, clinical data, medical literature & KOL positions
  • KOL profiling and management, publication planning, and advisory boards
  • Branding, naming and communication tools to engage your audiences
  • Key messages in the key European languages

From Planning to Launch

Our Medical Marketing will partner with you all the way from incubator marketing to product launch and execution.

European Market Entry Requirements

Assess European market entry opportunities and challenges for your medical device, giving special attention to market entry and reimbursement requirements, optimal customer segmentation and key audience targeting (physicians, payers, patients and media).

Business Plan

Develop a business plan to attract investors for your new venture. Transform your technological innovation and entrepreneurial visions into a succinct, convincing, actionable and pragmatic plan. All without you having to lose focus or penalize your entrepreneurial or scientific activities.

From Plan-to-Launch

Streamline your go-to-market process and execute the first steps of your plan with ORSCO’s marketing services. We will help you in the initial execution of your plan, until you are ready to hire staff, and then help you to a smooth transition.

Mastering the link between product positioning, market access, and pricing

ORSCO principals have experience driving the kind of positioning and messaging that maximizes reimbursement. We know how to maximize reimbursement for your target positioning. Don’t’ separate work streams…talk to us about how we can combine marketing communications with reimbursement strategy for optimal European uptake and pricing.